It deserves to be marketed as such. We believe that no two properties are the same, each with a unique story. Our job is to tell this story and make you fall in love. We want you to fall head over heels and get swept off your feet by your own listing. Why? Because then buyers will do the same.

Current tools & technology make it quite simple to list a property for sale. By entering information into the MLS system, clicking a button, the average Real Estate Agent can automatically have their listings appear for sale online and in front of buyers.

We don’t do average. Ever. We certainly don’t do what ‘most’ Realtors do. We push harder. We don’t just promise, we deliver. We customize everything. We create an experience. 

A unique sales and marketing strategy is designed for every property. We think through the mind of the buyer for your specific property. This custom marketing theme dictates everything from our content, photography and videography direction, staging & styling, online strategy, targeted marketing and events. While we use only the best tools and resources, arguably the differentiation lies in our ability to individualize our listings.

Wondering what this means for you? Keep reading about the TOP TEN REASONS WHY, when you list with us, YOU WILL LOVE YOUR LISTING.

Want to skip the points and meet for 30 minutes?* 

Want to know what your home is worth? 



*In just 30 minutes, we will:

  • Provide you with a complimentary evaluation for your property
  • Summarize our unique sales and marketing strategy
  • Leave you with references and testimonials that validate our track record

Show you how to LOVE YOUR LISTING


We know that selling your property can be stressful and time-consuming. Our Listing Team will ensure that your sale process is as seamless as possible. After a thorough pre-sale consultation, our Client Concierge will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to decluttering or junk removal, we will help make it all happen, so you don’t have to.

Ultimately, a successful sale relies heavily on how your property looks. To complement our marketing and sale strategy, we partner with the industry’s best staging consultants. At your request, we will arrange staging and styling that best suits your property.



Our unique, custom virtual tours have a viral effect. They are strategically targeted to the buyer demographic for your listing. View an example here!


First impressions count. 96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. When you only have a split second to captivate a buyer’s attention and have your listing stand out from the rest, the photos have to stop them in their tracks.

Professional photography, with a creative eye for every listing, is our standard. Our images are shot with wide-angle lenses, are high resolution and always unfiltered. Our photographers are just that good.

Our team has sophisticated online marketing and social media tools to target, track and convert buyers. 

For each and every property we determine the demographic profile of your potential buyer and run online campaigns that target them. We hyper-focus our ads (down to age, postal code and interests) to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines. 

We use the industry’s best systems to host a campaign strategy that includes coming soon ads, targeted and segmented email blasts, retargeting campaigns, just listed and open house postings.



Our listings are showcased on individual property pages within our website which allows us to capture potential buyer interest and easily share your listing details across multiple online platforms. We present your listing online by highlighting all marketing efforts, using large-scale professional photos of the property and adding highlights such as floor plans and property features.



All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials including glossy 8-16 page property brochures, just listed/sold flyers and signage for your lawn, neighborhood and open houses.


  • Buyers:  our expansive and rapidly growing network of buyer contacts will not only receive visually appealing online marketing about your listing, but they are also segmented to encourage high-quality engagement based on suitability of your listing to their needs.
  • Realtors:  we have carefully curated a Realtor network that is categorized by their typical buyer price points and neighbourhoods. 
  • Scope: our network spans outside the reach of Western New York, extending Nationwide as well as Canada and international buyers.
  • Media & Industry: we maintain a thorough list of media and industry contacts to help ensure maximum exposure for your listing. When applicable, we submit professionally written press releases including photos, video, marketing content, links to floor plans and other marketing materials to reputable blogs and news sources in your area.

For every listing, we are committed to getting the word out about your property sale. In addition to our network, outbound sales calls are made by both our team and a dedicated full-time representative to surrounding owners and residents introducing them to the listing opportunity and generating buyer interest. 

Strategically planned based on your property type, location and style, our Open Houses are a favorite (for both our sellers and the guests!)

With every Open House, we aim to create a buzz and energy that will generate a sense of excitement and potential fear of loss if Buyers don't act on their interest in your listing. This is successfully executed through effective marketing (to ensure the Open House is well attended) and providing all guests with a great experience.


When you hire us to market and sell your property, you get our whole sales team working on your behalf, not just one solo agent. We are all full-time sales representatives, with a strong track record in sales and marketing. We have over 10 years of experience.

We are expertly trained in negotiations – each of us prides ourselves in the ability to get our sellers top dollar and our buyers their dream property, without overpaying.

We live and breathe real estate and have a lot of fun doing so.


500+ 

FAMILIES HELPED

$85,000,000+

IN SALES VOLUME

101%

LIST PRICE TO
SALES PRICE RATIO

35

CAREER AVERAGE
DAYS ON MARKET